WhatsApp broadens in-app business directory and search features

WhatsApp is introducing new Yellow Pages-like features to help users find businesses from within the instant messaging app, part of the Meta-owned platform’s growing attempts to make deeper inroads with e-commerce.
The encrypted messaging service, used by over 2 billion users worldwide, said on Thursday that it’s expanding a feature called ‘Directory’ to all users in the key overseas market of Brazil to help them browse and discover local small businesses in their neighborhoods. The nationwide rollout follows WhatsApp testing the directory feature in Sao Paulo last year.
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