PR software giant Cision acquires Factmata, the fake news startup that pivoted to monitoring all kinds of online narratives

Fake news, and the identification and eradication of it, has long been thought of as the purview of social media platforms, where a lot of that tends to be shared. Today, one of the more ambitious tech startups in the field of fighting fake news is getting acquired — not by a social media platform, but by a player in of the other parties that stands to gain and lose a lot from misinformation, or at least bad press: PR.
Factmata — founded by AI specialists with the aim of building an engine to detect when fake news and other false information is shared online, but which had more rec

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