Kenya’s Twiga dismisses in-house sales team, affecting 21% of it employees

Kenya’s B2B e-commerce food distribution platform Twiga has laid off 211 of its full-time employees following restructuring that has eliminated the company’s in-house sales team.
The laid-off staff make up 21% of the over 1,000 employees mainly in Kenya, where it links farmers or agricultural producers and fast-moving consumer goods manufactures to retailers.
The agritech’s CEO and co-founder Peter Njonjo told TechCrunch that the laid-off trade development representatives were given the option of working for the company as independent agents with pay based on the customers they acquire a

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