YouTube is adding shopping features to Shorts, its TikTok-like short-form video product, the company confirmed to TechCrunch on Tuesday. The new shopping features allow users to purchase products as they scroll through Shorts. The news was first reported by the Financial Times.
The company is starting to introduce shopping features on YouTube Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores. Viewers in the United States, India, Brazil, Canada and Australia can see the tags and shop through the Shorts. YouTube says i
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YouTube Shorts begins testing shopping features and affiliate marketing
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