The Amazonification of Uber

It’s been six months since Uber hosted Go, Get, a global smorgasbord of product reveals and features that covered everything from booking party buses and voice ordering for Uber Eats to linking travel plans to Gmail and skipping the food lines at sports stadiums.
The product reveals aren’t just about creating new revenue streams or attracting users — although these are certainly goals. Uber has a bigger end game: create a closed business loop with each product feeding customers back into other Uber channels. And that loop is growing.
On Monday, heartened by a strong momentum in user enga

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