A ‘credible alternative to Google and Amazon’: Klarna brings its price comparison tool to Europe

Klarna is expanding into the competitive world of price comparisons, with the launch of a new tool that compares prices across thousands of retailers.
The company quietly rolled out the price comparison service in the U.S. a few weeks back, and is now extending this into additional markets in Europe including The U.K. and the Nordics.
The European “buy now, pay later” fintech has had a turbulent year, laying off 10% of its workforce in May followed by a second round of layoffs in September. Sandwiched in between, news emerged that Klarna had raised $800 million in funding, albeit at a valuatio

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