Ordergroove picks up $100M to grow e-commerce subscriptions as a service

Amazon has mastered the concept of subscriptions in e-commerce. Prime-based memberships, and the ability to set up recurring purchases for everyday items, have been central to how it drums up repeat business, tapping shoppers looking for discounts and more convenience. The concept has caught on fast with other retailers, and as one indication of that, Ordergroove — a startup that has built a “subscription as a service” platform for brands and retailers outside of Amazon to build similar experiences for their own sales — is announcing $100 million in funding, underscorin

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