Peloton co-founder John Foley is a rug guy now

John Foley clearly didn’t take (ahem) a brake after leaving Peloton.
The former co-founder and CEO of the connected fitness company — who stepped down as CEO in February and left the company altogether in September — is back with a new startup.
Ernesta, which aims to launch in spring 2023, will sell custom rugs through a direct-to-consumer strategy. It has already raised a $25 million Series A round from a slate of investors that also backed Peloton, including True Ventures and Lee Fixel, through his current firm Addition.
It’s not surprising to see Foley getting back into the star

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