GIPHY comes to connected TVs with launch of a GIPHY Arts app for Roku

GIPHY Arts, the Giphy division dedicated to GIF art and artists, launched a free exclusive app on Roku today that allows users in select regions to view GIPHY Clips–30-second original short clips with audio—with their Roku devices.
The new “Public Axis” channel is Giphy’s first app for connected TVs and brings short-form video content made by artists from mobile to the TV screen. It arrives on the same day that YouTube introduced its own plan to bring short-form video to TV viewers to challenge TikTok.
At launch, “Public Axis” is available to Roku users in the U.S., the

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