Why the CEO of the world’s largest crypto exchange backed Musk’s Twitter buyout

Binance’s CEO and founder, Changpeng Zhao, made headlines outside his typical wheelhouse of web3 as an investor in Elon Musk’s Twitter buyout. Zhao, who put in $500 million, told an audience at Web Summit in Lisbon, Portugal this week that he would consider joining the social media company’s board if Musk asked him to do so.

But why is he eager to get involved with the messy process of running of a social media company when that seemingly has little to do with crypto, Binance’s core business? Essentially, what’s in it for the exchange?

We attempted to answer t

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