Dropit picks up $25M to digitize brick-and-mortar stores and unify inventories

Dropit, a retail technology platform that bridges the digital divide by unifying merchants’ online and in-store inventories, has raised $25 million in a Series C round of funding.
Founded in 2014, London-based Dropit counts retail brands including L’Occitane, Abercrombie & Fitch, and Estee Lauder as customers, in addition to shopping malls. At its core, Dropit is all about enabling brands to sell their in-store inventory online, essentially converting brick-and-mortar outlets into something akin to a local distribution hub — customers buy their goods digitally, with Dropi

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