YouTube’s ad revenue is declining, but creator economy experts aren’t worried

The social platforms that power the creator economy might seem like they’re starting to slip. YouTube’s quarterly ad revenue declined 1.9% year over year, per Google parent company Alphabet’s quarterly earnings report this week. Overall, Alphabet missed analyst estimates, earning $69.1 billion in revenue, about a billion dollars less than expected.
For many YouTubers, ad revenue is a significant source of income, with members of YouTube’s Partner Program earning 55% of ad revenue generated on their videos. So, a decline in ad revenue could be cause for alarm. Still, cre

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