Korean internet giant Naver eyes North America, Europe as it grows its C2C marketplace business

Did you know that Google isn’t the top search engine in South Korea? It’s not even a close second.
Most Koreans actually prefer Naver for various reasons, and they like it so much that the search engine holds about 56% of the market, per Statista. Google is catching up, but it currently only has about a 35% share, and it’ll likely be a while before it can close the gap.
Naver’s other offerings are also received quite well in the country, including its e-commerce platform, messaging, payments, storytelling, digital comics (webtoons), metaverse efforts, a selfie app, game

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