Pinterest partners with record labels to bring popular music to its TikTok rival, ‘Idea Pins’

Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner Chappell Music, Merlin and BMG. This will expand upon the music already provided through Pinterest’s royalty-free music library from 7Digital, the company noted.
With the launch, Pinterest says there will be thousands of new tracks available from artists like Dan + Shay, Bruno Mars, Michael Bublé, Twenty One Pilots, Zach Brya

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