Marc Lore on ‘upsetting’ Diapers.com sale: ‘Investors got scared off by Amazon’s attack’

Way back in 2010, Marc Lore struck a more than half-a-billion dollar deal to sell Quidsi — the company behind Diapers.com and Soap.com — to Amazon. The blow-out acquisition helped turn Amazon into “the everything store,” but twelve years later, Lore described the sale as “upsetting.”
“We sold out,” said Lore — who co-founded both Quidsi.com and Jet.com — at Disrupt 2022.
“With Walmart, we were happy to sell; we saw that as a way to accelerate our vision,” said the billionaire of the 2016 sale of Jet.com to Walmart. The “Amazon situation was

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