Deliveroo confirms Dutch exit next month

Deliveroo has confirmed it’s exiting the Netherlands following an announcement this summer that it was consulting on pulling out of the market.
In a statement today, the on-demand delivery app said its consultation had concluded that achieving and sustaining a top-tier market position in the market would require “a disproportionate level of investment with highly uncertain long-term potential returns” — with Deliveroo reiterating that the market represented just 1% of its gross transaction value (GTV) in the first half of this year.
“The decision to end operations

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