Amazon launches an insurance comparison site in the UK

Amazon launched an insurance comparison site today in the UK to sell home insurance. The ecommerce giant has partnered with three launch providers — Ageas UK, Co-op, and LV + General Insurance — with more coming next year.
The company said the store will be available to select customers starting today on the web and will roll out to the Amazon UK mobile app by the end of the year.
Customers can fill out a questionnaire about their requirements, the type of property, and available amenities to get a quote from insurance providers. Users can then compare different offerings with ratings by other

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