Lyft is increasing the service fees its riders in the U.S. pay for each ride. The rise in cost, which will go directly to Lyft, aims to cover the higher costs of insurance, reports Reuters.
Lyft’s service fees pay for overhead costs like driver insurance and security background checks. The company expected a rise in insurance costs to affect Q3 margins, according to Lyft’s Q2 earnings call, which is one of the reasons it lowered full year guidance. At the time, Lyft hinted at changing its pricing structure to accommodate — the company really needs to increase its per-rider re
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