Indian e-commerce giant Flipkart launches metaverse shopping experience

Flipkart has launched a metaverse offering for consumers to discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to supercharge its customer experience.
The Walmart-backed Bengaluru-headquartered firm has partnered with eDAO, a Polygon-incubated firm, to launch the metaverse offering, which it is calling Flipverse. The offering is in the pilot stage and aimed to garner interest during the festive season this month.
On Flipverse, which goes live on Flipkart’s Android app Monday, the company is offering “gamified, interactive and i

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