Wow, Booritos are on Booreal now

Private social networking app BeReal isn’t known for brand advertising, but early BeReal adopter Chipotle is looking to change that. The brand is celebrating its return of the Boorito, Chipotle’s first time doing the promo since 2019, by giving BeReal users the chance to win 52 free burritos for a year.
For one day only, October 31, customers can participate in the “BooReal sweepstakes” by taking a BeReal photo on Halloween while wearing a costume at a Chipotle restaurant, with the hashtag #booritosweepstakes. Participants must either share the photo to Instagram Stories and tag @c

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