Zapier and IFTTT are, today, very large platforms for creating automation rules for texts or getting two apps to “talk” to each other via APIs. However, these are ‘hammers to crack nuts’ when it comes to processing simple tasks needed inside businesses. Furthermore, if you include images or video, or if the text referred to is unstructured, tools that require that structure won’t work so well, if at all.
This was the thinking behind the Berlin-based Levity startup. It came up with a way for businesses to create AI-powered, ‘no-Code’ rules for automating tasks in a way that non-technical
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The Berlin startup that wants to give Zapier a run for its money
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