TechCrunch+ roundup: Growth hacking real talk, RPA market slowdown, AI and IP

I dislike using the phrase “growth hacking” to describe the work required to fine-tune marketing campaigns and systems. In truth, successful marketers iterate constantly, measuring and testing their efforts to minimize waste and maximize ROI.
Finding new ways to get people into a sales funnel isn’t like using a pair of sunglasses for a phone kickstand or reusing an old ketchup bottle to make splatter-free pancakes. In reality, growth hacking consists of testing new ideas on an ongoing basis.
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