Telda, an Egyptian consumer money app founded by ex-Swvl executive Ahmed Sabbah last April, has raised $20 million in seed funding. The fintech, in a statement, said it wants to “revolutionize finance for the MENAP region.”
Its first market, Egypt, is one of the highest consumer spending markets in Africa. The North African market’s private consumption accounts for nearly 85% of its nominal GDP, and only 4% of its overall GDP is cashless. Card usage in the country is still in its infancy in the cash-heavy society, but startups like Telda are banking on their card products to
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