Even as ESG faces growing backlash, these companies are all-in

Salesforce co-CEO Marc Benioff has been preaching for years about the importance of corporate social responsibility, the idea that companies need to worry about not only making money for investors but also contributing positively to the wider community in which they operate.
He could be onto something. Increasingly, consumers and some investors want to do business with companies that at least try to do the right thing.
In fact, a term has developed in recent years around a set of corporate initiatives to run business with an eye toward broader social responsibility. ESG, or environmental, soci

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