Deliveroo tweaks ‘dark store’ model to let grocery shoppers in the door

In the latest quick commerce headspinner, Deliveroo is experimenting with expanding its rapid grocery business by opening a new type of ‘dark store’ in Central London.
As well as functioning as a mini warehouse where Deliveroo staff pick orders for couriers operating on its platform to collect and deliver locally to app users, the new New Oxford Street “Deliveroo HOP” outlet — which stocks a range of groceries from partner supermarket Morrisons — functions as a pick up point for shoppers who’ve ordered groceries in Deliveroo’s app.
But a bigger d

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