Is investor bullishness on embedded insurtech warranted?

Embedded insurance — selling coverage at the same time as another product or service — is on the rise. According to data platform Dealroom, it accounts for a growing share of all policies sold, and startups in this space raised nearly $800 million in 2021 alone.
Having recently polled investors on all things insurtech, we were curious to know if the market remained as bullish on embedded insurance as last year — and whether it was warranted.
“Personally, I remain bullish on embedded insurance,” Brewer Lane Ventures general partner Martha Notaras told TechCrunch. “Many insuran

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