How Volvo is leaning on software to drive its next great safety revolution

Volvo is one of those brands with a core identity so firmly cemented that no amount of marketing can counter it. Volvo is safety first.
Even if you don’t know the details of their involvement with the three-point seatbelt (they invented it) or the airbag (one of the first to bring them to market in the ’80s), even if you haven’t checked the company’s cars’ crash test ratings lately (five-stars across the board), you know that if you have to be in a crash, you probably want to be in a Volvo.
But with other manufacturers deploying hyperbolic technologies that promis

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