ByteDance’s Pico debuts its Quest rival, but challenges remain

When ByteDance bought the Chinese VR headset maker Pico a year ago, the message it sent was clear: it was betting that the immersive device would be where future generations spend most of their time consuming digital content. It’s a marriage reminiscent of Meta’s acquisition of Oculus back in 2014, except the world is now in a different place with technological advances that make VR headsets cheaper, less laggy, and more comfortable to wear.
The TikTok parent has long aimed to compete in a market dominated by Oculus’s VR devices for consumers. When Meta launched Quest 2 in 20

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