Lunio raises $15M to combat click fraud with algorithms

The digital ads market is robust, with Statista predicting that worldwide spend will reach nearly $900 billion by 2026. But fake and fraudulent ad traffic remains a major problem in the space. Global losses from ad fraud totaled $35 billion in 2020 alone. And beyond the wasted spend, invalid traffic can inflate metrics, leading brands to misidentify — and misunderstand — customer segments.
To combat ad fraud, Neil Andrew and Alex Winston co-founded Lunio, which attempts to exclude fake web traffic arriving from different channels by analyzing behavior patterns. The startup today an

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