Google revamps shopping with 3D images, shoppable looks, buying guides, and more personalization

At its Search On event this afternoon, Google announced a number of shopping-related changes and new features across areas that include visual shopping, personalization and buying with the help of trusted reviews. The additions aim to help the company better attract online consumers to shop on Google, instead of starting their searches directly on Amazon — as has become the norm for many online shoppers today.
Of significant concern, Amazon has been steadily eating into Google’s core search advertising business over the years and is projected to capture 14.6% of the U.S. digital ad

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