Use predictive marketing to cut CAC at your PLG B2B startup

Ido Wiesenberg
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Ido Wiesenberg is co-founder and CEO of Voyantis, a predictive growth platform.


The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less.
When it comes to user acquisition campaigns, a few small fires need to be put out first. Many organizations’ issues stem from major premature decisions that are made based on incomplete data, and this is a problem that weighs more

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