3 ways to implement a product-led sales motion to unleash PLG’s revenue potential

Stephen Moock
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Stephen Moock is the head of sales and success at Calixa, a GTM platform providing sales with the product insights and workflows they need to prioritize, close, and grow self-serve accounts.


Product-led growth (PLG), the go-to-market strategy where product usage drives customer acquisition and expansion, is becoming increasingly common among SaaS companies of all stripes. Nearly 60% of this year’s Forbes Cloud 100 companies use a product-led strategy, and 70% of the top 50 allow users

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