Smaller Dreamforce still comes up big in first live meeting in three years

Marc Benioff and company certainly know how to put on a show. In fact, Benioff has been putting on Dreamforce customer spectacles since 2003 — that is, until the pandemic came along and put the whole shebang online for a couple of years.
With the Salesforce event back live and in person this week, just in time for its 20th anniversary, everyone seemed to be happy to be together at a live event.
With a reported in-person attendance of 40,000, it was significantly smaller than the peak pre-pandemic numbers of over 150,000, when every hotel in San Francisco would sell out, but it was still

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