Twitch plans to cut subscription revenue for some top streamers in push toward ads

Twitch plans to standardize its revenue sharing agreement with streamers, reshaping the earnings landscape for top creators who have historically been able to pocket a bigger portion of the money they generate through paid subscriptions on the platform.
In a blog post on Wednesday, Twitch President Dan Clancy explained that while the “vast majority” of streamers have a revenue split of 50/50 for paid subscriptions, in the past a subset of creators were offered premium subscription terms that cut them a better 70/30 deal. Twitch subscriptions start at $4.99 per month, offering viewe

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