‘Just break even’ may the worst possible advice for startups in turbulent times
Igor Ryabenkiy
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Igor Ryabenkiy is a CEO and managing partner of AltaIR Capital.
The economic turbulence of the last two years has forced startups to look for new survival strategies. Today, startups generally fall into two camps: a minority that can afford to continue doing business as usual because they have a strong market position and a powerful financial base and the majority that is forced to adapt to ever-changing conditions.
Among the latter, there are two types:
Those that are faring badly.
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