YouTube Shorts could steal TikTok’s thunder with a better deal for creators

The biggest open secret in short form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of their income from the platform itself.
TikTok remains hugely dominant over the copycat short form video feeds that competing social media giants have spun up in recent years, like Instagram Reels and Snapchat Spotlight. But, according to reports from the New York Times, YouTube Shorts is gearing up to announce an ad revenue sharing model that could revolutionize short form video and give TikTok a run

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