YouTube is gearing up to give Shorts creators a cut of ad revenue, report says

YouTube is gearing up to turn on stable monetization for Shorts, its short-form video product, according to a new report from The New York Times. YouTube plans to launch ads in YouTube Shorts with a revenue share for creators, according to audio from a YouTube all-hands meeting that was obtained by The New York Times.
The Google-owned company plans to pay creators 45% of the ad money from Shorts, the report says. Creators on YouTube have traditionally received 55% of the revenue from the ads that play before and during videos on the platform.
Amjad Hanif, the vice president of product manageme

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