In his latest TC+ post, growth expert Jonathan Martinez looks at the grim realities of user acquisition. The plain fact is, few people who are motivated enough to make it all the way through a registration flow ever create any value.
“Approximately 95.87% of iOS users drop off after day 30,” writes Martinez. “As a startup founder, how do you prevent leakage after spending significant resources to acquire people at the top of the funnel?”
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