Reusable packaging startup Olive creates new model to keep clothes out of landfills

When Olive launched in 2021, it aimed to eliminate waste from online shopping by enabling consumers to order from multiple sites and get products in one reusable package.
Today, the company relaunches itself in the business-to-business space to work initially with apparel retailers on establishing a circular economy that delivers clothing and accessory orders in waste-free, reusable packaging, while also making consignment easier.
Olive starting with apparel is fitting because the fashion industry is quite wasteful, contributing an estimated 13 million tons of textile to landfills per year. It

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