Can the algorithms that ride-hailing and delivery startups use be fair?

In June 2020, taking advantage of a Chicago law requiring ride-hailing apps to disclose their prices, researchers from George Washington University published an analysis of algorithms used by ride-sharing startups like Uber and Lyft to set fares. It spotlighted evidence that the algorithms charged riders living in buildings with older, lower-income and less-educated populations more than those who hailed from affluent areas, an effect the researchers pegged on the high popularity of — and thus the high demand for — ride-sharing in richer neighborhoods.
Uber and Lyft rejected the st

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