Maverick leverages deepfakes for real e-commerce connection

In a world full of mass messages, trying to be different and send out 20,000 personalized messages can be pretty daunting.
Maverick Lab, a business-to-business personalized video messaging startup, aims to help e-commerce entrepreneurs send more personalized messages using deepfakes.
Deepfake tech isn’t new. Debarshi Chaudhuri, co-founder of Maverick, told TechCrunch that companies like Bonjoro, Vidyard and Tavus have developed video technology in this space and are considered competitors.
However, he points out that these companies offer features, for example, where someone manually records e

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