Alima, a Mexico-based supply chain startup, raised $1.5 million in new funding to continue developing data-driven tools for businesses to source the produce they need and have it delivered directly to them.
The procurement process today in Latin America is complicated and expensive, co-founder and CEO Jorge Vizcayno told TechCrunch. He explained that restaurants, hotels and catering companies typically have to go to crowded markets, negotiate with several vendors, verify the quality of the products and arrange for transportation — often having to drive hours to pick it up themselves.
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