Does economic and geopolitical instability affect your startup’s TAM?

Startups and their investors love to talk about big markets and how they are going to go about tackling them. Total addressable market, or TAM, refers to the dollar value of what a startup wants to sell to a certain population. If you make a widget that plugs into a browser, your TAM might be the total number of users of that browser, cut down to the fraction that might use your technology, multiplied by the yearly value of that usage.
For startups chasing a new or burgeoning market, TAM can be a very bullish indicator. A growing market will have plenty of room for upstart companies to attack

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