10 onboarding improvements that cut our customer churn by nearly 3x

Sam DeBrule
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Sam DeBrule is co-founder and head of marketing of Heyday, the AI-powered research assistant that helps you retain more of what you learn.


Whether you’re building a product at an early-stage startup or fine-tuning an already built-out product at a larger company, there is a straightforward process that can help you improve your onboarding experience.
We decreased customer churn at Heyday from 8.5% to 3.3% just by changing our onboarding flow.
Here are the steps you can follow, with exam

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