ZineOne raises cash to help e-commerce companies predict customer behavior

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for consumers’ attention these days, rare is the brand that’s able to make a lasting first impression. According to Microsoft Research, people only spend about 10 seconds on a company’s homepage if the page doesn’t immediately connect with a marketing message.
Debjani Deb, Manish Malhotra and Arnab Mukherjee, the co-founders of in-session marketing platform ZineOne, dealt with th

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