Live Nation bets millions on high-tech reusable cups to combat plastic waste

Picture the aftermath of a festival: A sea of fans departs, leaving behind any number of empty water bottles, disposable cups, wrist bands, lost IDs and maybe even some used-up whipped cream chargers.
For all the environmental lip service we hear from megastars, the carbon footprint of live entertainment has only recently received the attention it deserves. Trash is just one piece of that puzzle, and it’s currently in Live Nation‘s spotlight as the events giant pumps $5 million into Turn Systems.
Turn aims to help venues do away with single-use cups, and so far a series of trials s

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