Instacart is acquiring AI-powered pricing and promotions platform Eversight

Instacart is acquiring Eversight, an AI-powered pricing and promotions platform for Consumer Packaged Goods (CPG) brands and retailers, the company announced on Thursday. The financial terms of the deal were not disclosed.
Founded in 2013, Eversight allows retailers and CPG brands to continuously test customized pricing and promotions directly with their individual customers. The company’s technology surfaces real-time and custom insights into the promotions that best resonate with customers and impact their purchasing decisions. Eversight, which is based in Palo Alto, California, has raised $

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