Finding product market fit (PMF), a crucial yet elusive startup milestone, can be one of the biggest challenges for early-stage founders. Crucial because it shows you, and potential investors, that people want your product. Elusive because, for starters, everyone defines it differently.
If customers are ripping products out of your hands, congratulations — you have PMF. But that definition does not necessarily apply to every startup’s product or service. Murky PMF definitions muddy challenging waters, but things become even more interesting during a changing market.
Getting PMF right determine
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