YouTube is testing a new way for select creators to promote their content

YouTube is experimenting with a new way for creators to promote their channels and content without having to go through Google Ads Manager. The Google-owned company is testing a new “Promotions” tab within YouTube Studio that will make buying ads easier for creators. The new tab is being tested with a limited number of creators on desktop, YouTube notes on a support page. 
“We’ve heard that creators want more tools to help grow their channel and reach a wider audience, so we are testing a simpler end-to-end workflow in Studio instead of through Google Ads,” the co

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