Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not disclosed, but Reddit says Spiketrap’s AI-powered contextual analysis and tools will help Reddit to improve in areas like ad quality scoring and will boost prediction models for powering auto-bidding.
The deal signals Reddit’s growing investment in its advertising business as it aims to make it easier for advertisers to target relevant audiences based on interests. This deal also arrives
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Reddit acquires contextualization company Spiketrap to boost its ads business
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